Magic Bullet Looks now includes over 30 tools that can be used to create film looks, perform color correction, or set the mood of your scene. Additionally, it includes MisFire, which simulates the various idiosyncratic “errors” that occur when shooting, processing and projecting film. It can also be used as a stand-alone program, totally independent of any host software. The newly released Magic Bullet Looks takes this one step further by combining LookSuite and Magic Bullet Editors into a single package that can be used in After Effects as well as in Premiere Pro, Avid, and Final Cut Pro (with Sony Vegas support coming in 2008). Over the years the Look Suite part was spun off into Magic Bullet Editors, which allowed users of Premiere, Final Cut, and other editing programs to apply these film Looks to their footage from within their editing software. Originally, Magic Bullet Suite only worked in After Effects, and contained two main parts: Magic Bullet, which changed 60i footage to 24p, and LookSuite, which gave the video footage the look of various types of film stock.
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Eventually, Red Giant Software was founded, and released the full set of tools as Magic Bullet Suite.
Word got out and video professionals around the world clamored for The Orphanage’s secret. They could shoot on video, apply these tools, and fool 99% of people into thinking they’d spent big bucks shooting on film. About five years ago Stu Maschwitz, one of the staff at visual effects company The Orphanage (and a former ILM guru), created a set of tools that allowed The Orphanage to give their clients a very realistic film look, without the expense of shooting on film.
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